The main goal of your landing page is to focus your audience on one final task; Submitting your call-to-action. Your entire landing page design should be focused on this one action.
Ten things you should keep in mind when designing your landing page.
1. Pave a clear path for the audience–
The last thing you want is for people to get distracted and wander around on your webpage. Thus you need to remove the options that enable them to do so, such as excessive links to other pages.
If allowed, it is quite possible that they will deviate from your predetermined route and forget all about your product after five minutes of reading something elsewhere.
2. Confirm Your Reason–
Wherever you get your traffic from, you need to re-phrase everything that brings them to your website to remind them that they are in the right place. Keep repeating whichever headline you used to lure them in so they don’t get confused when they come up.
3. Long to abbreviate sales copy–
Make everything very brief, and try to keep the audience above the fold. There has always been debate as to whether a longer sales copy is unnecessary than a shorter one.
There is no perfect answer to this.
Personally, I prefer the short version, and here’s how:
Whenever I stumble upon an online landing page, I always scroll to the bottom to see how much information has been read too much. If it’s a long trip, I usually find myself sighing and leaving the page.
Even if I read his valid point and the best parts of his script, it doesn’t take away my lingering bias towards reading the whole thing, thus pitching it as too much effort. shuts off.
4. Optimize for Scannability–
Make sure that once your audience hits the page, it’s second nature to scan it quickly. This is fairly easy to accomplish and is probably one of the more important factors.
The design of your landing page should resemble eye candy; How easy is it to go from top to bottom?
5. Add Value to Your Text–
It refers to images. When you add an image next to your text, it makes it more enjoyable to read an otherwise uninteresting paragraph.
Enforce a hierarchy of font and text sizes. This will establish a distinction between sections and draw the reader’s attention to the next course.
To do this correctly, you will most likely need a custom landing page design to get the best possible graphics.
6. Don’t Step Over the Line–
In most cases, the form is an important step in the process.
And if the reader is filling out one, it usually means that you successfully seduced him or her and stuck your call to action button at the bottom of your landing page design.
There’s nothing worse than scaring people off by needing a lot of personal information on their forms.
You’ve gotten so carried away with the consumer and it detracts from all that silly information you don’t really need. Keep the form to a minimum.
7. Proof of Confidentiality–
8. Summarize Performance–
Once you have a landing page design that serves its purpose well enough. It’s time to optimize it by studying and analyzing its performance.
Collect all data about your demographic and their navigation through your landing page.
9. A/B Testing–
Develop a process of action using the information you’ve gathered and begin making changes to your landing page design. It’s an ongoing process, and once you find something that works, you should move on to the next A/B tests.
10. Finally, Ten More Quick Tips–
- Place your forms on the right, and reminders of your benefits on the left.
- Use larger pictures and Less text, but make sure the text in the pictures isn’t just graphics
- Research what the colors mean in relation to emotion, and apply what you’ve learned.
- Which emotions are you targeting? Make sure they come in combination with how satisfied you are with your product.
- Play with the shape of the call-to-action button. This is often very effective with A/B testing.
- Ads with more colors prove to be more effective. This is also true for landing page design; Try to use at least 4 different colors on your squeeze page.
- Always be honest about how much time you need when asking a user to fill out a form.
- There is always something that compares that the price “could” be to what it is now.
- For a substantial increase in conversions and user-friendliness, add a custom squeeze video. This is a guaranteed way to improve conversions and will take your page to the next level
- Give them a deadline for a particular price. A specific date or customer range.