Pay Per Click (PPC) marketing
it is one of the best ways to get targeted traffic instantly. PPC is wonderful because it allows you to do a lot of things easily. You build affiliates, test landing pages, test sales pages, test keyword variations to target for SEO, and more. It is an amazing way to promote products online and is unique in that it has the ability to get results fast.
The 2 largest PPC search engines are Google Ads and Microsoft Ads.
Google Ads is bigger (because it’s owned by Google), and Microsoft Ads is owned by Bing. You’ll get most of your traffic from Google Ads. but Microsoft Ads can also bring you high-quality traffic. You just want to be more specific about the keywords you are targeting, your budget, and your keyword cost per click (CPC).
I know these abbreviations and words can be a lot to remember, but I assure you they are very simple. Pay per click is so great because it gives you the ability to predict the results you will get. If you already know the math of your business. you’re getting certain results on pay-per-click networks. you can change certain aspects of your campaigns so that the numbers work in your favor.
But there are plenty of other pay-per-click search engines out there. Now you should know that I generally do not recommend these other PPC networks. The main reason for this is that they are synonymous with click fraud and bad traffic. You will find that the cost per click for keywords is surprisingly cheap as compared to Google Ads and Microsoft Ads. While you can pay $1-$3 a click for a specific keyword on Google and Microsoft Ads, on lower-level PPC networks, you can pay 5-10 cents per click for the same keywords. Don’t expect to get great results with those networks.
When you’re promoting something illegal,
that’s when there’s good traffic in those networks. As far as I’ll go about degrading other PPC networks, here’s what you need to know before you start investing hundreds (or even thousands) of dollars in these other programs. You might say to yourself, “Wow, I’m no match for these other networks!”, but you should know that you have no competition because no one else knows what they are doing, from those sites. Knows how to stay away
You will bid against yourself. And you will lose every time. You will invest your money in these low-grade PPC networks, confident that you will get leads and sales if you “tweak” some aspect of your campaign. Unfortunately, that won’t happen. You can change things as much as you want, but you will be unable to get any of the leads and sales that you are looking for. So it’s best if you stick with Google Ads and Microsoft Ads, and make sure the math in your business works with the bidding of the keywords you’re targeting.
So once you’re on Google Ads and Microsoft Ads, what kind of strategies should you implement so that you get the best results possible? Well, I am going to give you some tips that you can use to gain an upper edge and advantage over your competitors. Let’s start with this first tip. This is something I stumbled upon while doing a different form of marketing involving email marketing:
1) Target Tier 1 Countries
If you sell globally, there is no point in selling to an audience that does not have the financial ability to buy your products. Also, if your primary language is English, you want your potential customers to be able to speak English. Therefore, you will want to target the top 5 countries that have the most financial capabilities to buy, and who also speak English. These countries are the USA, United Kingdom, Canada, New Zealand, and Australia.
Now don’t get me wrong, I am not saying that these are the only countries that have English-speaking people and have the financial ability to buy. Many people in countries around the world meet this criterion, but these are the top 5 countries you’ll want to target for overall campaign effectiveness. I’m not trying to disrespect other countries, but if you want to get virtually real results, you’ll want to stick to these 5 countries. Here is another pay-per-click marketing strategy:
2) Don’t put all your keywords in 1 ad group
It is best to have more than one campaign and more importantly, more than one ad group. Personally, I have 2 sets of PPC keywords that I bid on. I have keywords that I bid for $1-$1.50 cents and then other sets of keywords that I bid for $0.50-$0.75 cents. I do this because I’ve found that high-cost keywords convert better for me and low-cost keywords convert well – but not as good as high-cost keywords.
3) Never bid on broad match keywords
Never bid on broad match keyword terms. Broad means bidding on raw keywords. For example, if I were to bid on the keyword “bicycle tire,” the broad match, phrase match, and exact match keyword types would look like this:
Broad Match: Bicycle Tire
Phrase Match: “Bicycle Tire”
Exact Match: [Bicycle Tire]
When you bid on broad match keywords, you’ll get clicks on your ad for any search query containing the words “bicycle” and “tire.” This is a virtually guaranteed way to blow your budget and destroy your campaign. It has been my experience that phrase match keyword types have worked best for me.
Exact match keywords are great, but they’re also very expensive and very competitive – and they don’t guarantee sales or lead conversions when you bid on them.
These 3 Pay Per Click Marketing Strategies are the tips that you should keep in mind before spending a dime on ads. Follow my advice and you will be on the right track to success.